Case Study

Delivery Hero brands secure over 7X ROI and significant fraud savings with Incognia | Read the case study >>

Delivery Hero brands secure over 7X ROI and significant fraud savings with Incognia

After testing Incognia’s fraud prevention signal in all major regions globally, six Delivery Hero brands are now partnered with Incognia to successfully tackle consumer fraud at scale.

Delivery Hero Case Study
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    6

    brands across 70 countries

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    7xROI

    across multiple brands belonging to Delivery Hero
Philipp Merker

Philipp Merker

Director Global Fintech Fraud at Delivery Hero

“Their precise risk intelligence helped us cut fraud losses significantly”

Incognia’s deep understanding of delivery fraud made a significant impact on our fraud prevention strategy. Their precise risk intelligence helped us cut fraud losses significantly while maintaining a frictionless experience for trusted customers. More than just a solution, Incognia has been a true partner—collaborating closely with our team to fine-tune detection strategies and maximize results. Achieving over 7X ROI across multiple platforms is a testament to the value they bring.

Company Profile

Delivery Hero, a multinational food delivery company with over 500,000 restaurant partners in 70 countries.

Brands included: Hungerstation, Pedidos Ya, Foodpanda, Yemeksepeti, Foodora, and Talabat

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The challenge

Fraud is hitting gig economy platforms harder than ever, with bad actors scaling tactics like promo and refund abuse to exploit systems and drain revenue.

These schemes don’t just cost money—they disrupt operations and put strain on legitimate users. To stay ahead, platforms like Delivery Hero are doubling down on smarter fraud prevention strategies that stop abuse without adding friction for trusted users.

 

Fraud challenges addressed:

  • Promo abuse

    occurs when users exploit promotions beyond their intent, such as creating multiple accounts to repeatedly claim “new user” discounts.

  • Refund abuse

    happens when customers falsely claim refunds for correctly delivered food. In 2024, our Frontline Report found it made up 48% of consumer fraud in gig economy apps.

  • Cancellation abuse

    involves last-minute order cancellations that force platforms to compensate vendors and drivers, leading to financial losses.

Incognia’s solution

Incognia’s fraud prevention signal combines device identity, tampering detection, and advanced location intelligence to deliver a powerful real-time risk signal. These insights enable food delivery platforms to detect and stop fraud before it happens—all while ensuring a seamless experience for genuine consumers.

By flagging risky behaviors early, Incognia’s highly persistent device ID ensures fraudsters can’t return, preventing future losses and protecting the platform’s trusted users.

 

Incognia’s solution is delivering key business value to Delivery Hero by providing:

  • A globally scalable fraud detection solution
  • Tested and proven results in every operating market
  • Trusted partnership with experience solving all major fraud types on multi-sided gig economy platforms

The results

  • Each brand saw over 7x ROI during the 30-day Proof of Value

  • Significant fraud related cost avoidance achieved across multiple brands and fraud use cases

  • These Delivery Hero brands are now better protected against fraud, ensuring a safer experience for users

 

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