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Market Guide for Identity Proofing and Affirmation

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"To establish trust in the user’s real-world identity must be balanced with expectations for minimal friction in the user experience (UX)."

"Spoof-resistant location intelligence — using a combination of GPS, cellular, Wi-Fi and IP address data — can be correlated with the presented identity, specifically the address, to check for consistency and to affirm the identity claim."

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*Gartner: "Market Guide for Identity Proofing and Affirmation" 02 March 2022, Akif Khan

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