Incognia, a digital identity company, has created a spoof-proof Location Identity to silently authenticate customers throughout their digital journey. Fraud, operations and Trust & Safety teams at global gig economy and marketplace companies, including food delivery, ride-sharing, eCommerce and more, use Incognia to authenticate trusted users without friction and detect suspicious behavior to prevent new account fraud and ATO.
Brand Pillars
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User experience: authentication doesn’t have to mean friction
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Fraud prevention: location is the missing risk signal
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User privacy: legitimate users will opt-in
Tagline
Location Identity for Digital Trust
Brand Attributes
The attributes represent how others perceive the brand.
Transparent
Incognia is open and honest with our customers and end users. We do not want to get between you and your users.
Innovative
Identity and account security are not new, behavioral identity for account security is revolutionary.
Approachable
Incognia as a brand is secure and intelligent, but also approachable in its tone. It aims to simplify security so users can take control.
Trustworthy
Incognia is a brand trusted to protect user privacy and provide account security.
Social Media
Visual consistency is crucial in social media as it helps establish a cohesive and recognizable brand identity, fosters trust and engagement among followers. That's why all posts must have the look of the brand.
In social networks, Incognia's positioning is informative, serious, but not old-fashioned or too technical. The tone of voice chapter of this guide explains more about this.
Linkedin, Twitter and Youtube are the company's official social networks and for posts with visual resources, square formats are always prioritized, as they fit on mobile and desktop devices.