Incognia Wins 2023 Fraud Innovation Best Digital Identity Verification Award from Datos Insights

Innovator in location identity recognized by experts in data and advice that help companies make better technology decisions 


Palo Alto, September 18, 2023 Incognia, the innovator in location identity solutions, is thrilled to announce its selection as the recipient of the prestigious 2023 Fraud Innovation Best Digital Identity Verification award by Datos Insights. This recognition reflects Incognia's commitment to innovation and excellence in the digital identity verification space.

Incognia's groundbreaking Location Fingerprint solution has redefined the landscape of digital identity verification. By leveraging over a decade of expertise in location technology, it provides a full-channel and tamper-proof solution for financial services, ensuring the highest level of protection and security across the digital journey and safeguarding businesses against fraud and identity theft. 

“The Incognia platform has proven invaluable in lowering false positives, reducing identity fraud upon new account creation, and reducing account takeover (ATO) fraud losses,” said David Mattei, Strategic Advisor at Datos Insights. “Many device fingerprinting solutions have a one-to-one relationship between a user and the user’s device. If a user switches devices, the solution will recognize that this is a new device but is unaware that it is the same user. Leveraging the user’s location information, Incognia recognizes that this is the same user with a new device, providing continuity within a fraud or authentication solution.”

Datos Insights ranked several factors that made Incognia standout, including:

  • Innovation: Incognia’s Location Fingerprint sets new standards in the authentication space for its novel method of uniquely identifying an individual.
  • User-centric: Many solutions on the market for identity proofing and user authentication are device-centric instead of user-centric. Location Fingerprint’s user-centric approach assesses a user’s reputation and knows their history across device resets and new purchases.
  • Incognia’s Proof-of-Value: Unlike traditional proofs of concept, Incognia’s POV allows businesses to test Location Fingerprint in production, analyze its performance, and measure potential return on investments without disrupting clients’ existing processes.

André Ferraz, CEO and Co-Founder of Incognia, stated, "This award recognizes the dedication and innovation of the Incognia team in delivering state-of-the-art digital identity verification solutions. We are proud to be acknowledged for our commitment to preventing fraud, enhancing security, and providing seamless user experiences to the financial services industry."

Award winners of the Fraud & AML Impact Awards program were selected by a global panel of both internal and independent experts on fraud and AML based on various scoring criteria, including a demonstrated level of innovation, competitive advantage, alignment with market needs, effectiveness in mitigating financial crime risks, impact on customer experience and operational efficiency, seamless integration into existing systems, scalability for future growth, and a forward-looking roadmap for ongoing innovation.

To learn more about Incognia's revolutionary Location Fingerprint technology and its impact on digital identity verification, read the entire case study here.


About Incognia

Incognia is the innovator in location identity solutions that deliver cutting-edge user verification and account security across the digital journey. Leveraging over a decade of expertise in location technology, Incognia's novel approach provides frictionless experiences using device intelligence and the most precise location data available. Incognia enables customizable risk analysis and actionable insights from day one that empower consumer businesses to prevent fraud, protect users, and build customer trust.

About Datos Insights
Datos Insights delivers the most comprehensive and industry-specific data and advice to the companies trusted to protect and grow the world’s assets, and to the technology and service providers who support them. Staffed by experienced industry executives, researchers, and consultants, we support the world’s most progressive banks, insurers, investment firms, and technology companies through a mix of insights and advisory subscriptions, data services, custom projects and consulting, conferences, and executive councils. Visit us on the web and connect with us on LinkedIn.