Zero-factor authentication offers mobile users more security with zero friction. Working silently in the background, Incognia's zero-factor authentication solution makes use of network, location and device signals to distinguish trusted users from fraudsters and prevent account takeover.
For consumer mobile apps, the future lies in frictionless security. This means the elimination of authentication factors that create additional friction for users. Users want more security but not more friction. Today’s authentication options, including one-time passwords (OTPs), authentication apps, and security keys create friction that users resist. High friction authentication also creates additional support cost.
Zero-factor authentication (0FA) is a rule based evaluation of network, location and device signals used as part of a continuous adaptive risk and trust assessment (CARTA) process.
Learn more about the benefits of 0FA
Given that zero-factor authentication creates no friction for the user, it is recommended for use as part of a continuous authentication strategy, preceding other higher friction authentication steps. Implementing zero-factor authentication as the first step makes it possible to identity low-risk logins and offer frictionless login for the majority of users. Additional authentication steps are required only for the minority of high-risk logins where Incognia has detected anomalies in device and location behavior.
Want to know more about implementing zero-factor authentication?
Read the Incognia Zero-Factor Authentication Solution Brief
Using the location sensor data from the device, Incognia uses a number of key location behavior concepts to create Incognia’s unique location identity. These are the features that differentiate Incognia’s location technology, deployed in over 100 million devices.
Each location has a unique signature of GPS coordinates, and available Wi-Fi, Bluetooth, and cellular network signals.
Incognia maps and correlates these signatures to create unique environments and uses this information to identify the location of a device with high precision and accuracy, even indoors.
The analysis of the user’s location fingerprint and key location behaviora that build each user’s unique location pattern.
The device fingerprint, which is a probabilistic device identification, combined with the device reputation.
The analysis of each suspicious users’ location patterns combined with devices identified in past fraudulent activity.
Incognia has a powerful network effect from deployment in over 100 million devices that enhances the effectiveness and the speed of our risk-scoring.
Want to learn more about our location technology?
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99.999% of the location fingerprints are distinct
Below 1 in 100,000,000 fraud rate when location is enabled
90% of logins and 95% of sensitive transactions happen from trusted locations
85% of mobile banking accounts are opened from home address
Following best practices for requesting location permission, more than 90% of consumers are willing to share location data with finance Apps for security purposes