Our mission

At Incognia we are focused on creating a ubiquitous private identity based on location behavior, that enables a personalized frictionless experience with mobile apps and connected devices.

Incognia Mission
incognia-contactless-payments

Private location awareness

Like a fingerprint, a person’s movements through the world are unique. We have created a way to use this location behavior to create a unique anonymous identity that provides a balance between privacy and security. We call this private location awareness.

Our global story

Incognia is a privacy-first, innovator in location technology. We are headquartered in Palo Alto, with teams in the San Francisco Bay Area, New York, and Brazil, where our company was founded in 2014. Today 60M+ devices leverage our location technology.

We enable the use of anonymized location data to increase account security, reduce fraud, and deliver private location context aware services. Incognia’s location technology uses network signals and on-device sensors to deliver highly precise location information without capturing any PII. By building an anonymous behavioral pattern, unique for each user, Incognia provides location context and creates a private digital identity for account security.

Companies with mobile apps and connected devices use Incognia’s anonymized location information to deliver private location context aware services, frictionless user ID verification, background authentication, risk assessment and fraud detection, all while protecting user privacy.

  • 2010

    Began development of location technology with goals to be more precise than GPS, and protect user privacy.

  • 2012

    Launched our first indoor location product for use in shopping malls.

  • 2013

    Secured seed funding, and opened 1st office.

  • 2014

    Won Microsoft and IEEE certification as the most precise location technology in the world.

  • 2017

    Announced $7 million Series A, led by Naspers, to start developing mobile fraud product.

  • 2017

    Landed our 1st mobile fraud customer, a digital bank looking to disrupt established big banks in Brazil.

  • 2019

    Announced $20 million Series B led by Valor Capital, Unbox and Naspers, for launch of Incognia in US.

  • 2020

    Incognia launches in US with location behavioral biometrics platform for identity verification and authentication.

The team

  • André Ferraz
    CEO, Founder

    CEO & Founder, Incognia. Forbes 30 under 30. Studied Computer Science at Universidade Federal de Pernambuco (UFPE), Stanford and Harvard executive programs.

    André Ferraz
    André Ferraz
    CEO, Founder
  • Alan Gomes
    CTO

    Co-founder of Inloco. Studied Computer Science at Universidade Federal de Pernambuco (UFPE), Stanford executive program.

    Alan Gomes
    Alan Gomes
    CTO
  • Paula Skokowski
    CMO

    Former CMO and VP Marketing at Yubico, Shape Security, Accellion. MS Robotics, U.C. Berkeley, BS Engineering, University of Oxford.

    Paula Skokowski
    Paula Skokowski
    CMO
  • John Lindner
    CRO

    Former SVP at Valimail and ThreatMetrix. Over 20 years of experience in the security, fraud, and authentication space, with successful exits and sustained revenue growth.

    John Fischer
    John Lindner
    CRO
  • Daniel Uno
    CFO

    Former Bain & Company. BS Engineering, Instituto Tecnológico de Aeronáutica, Brazil.

    Daniel Uno
    Daniel Uno
    CFO
  • Thaís Cavalcante
    Head of People

    Former Business Analyst at Deloitte. BS Computer Science, Universidade Federal de Pernambuco (UFPE).

    Head of People
    Thaís Cavalcante
    Head of People
  • Denyson Messias
    Head Latam

    Co-founded Inloco. Studied Computer Science, Universidade Federal de Pernambuco (UFPE), Stanford executive program.

    Denyson Messias
    Denyson Messias
    Head Latam
  • Morgan Grandi
    Director, Customer Success US

    Former Expansion Lead & Portfolio Manager at Endeavor Global. BA International Relations, Connecticut College.

    Morgan Grandi
    Morgan Grandi
    Director, Customer Success US