To create a ubiquitous private identity based on location behavior, that enables a personalized frictionless experience with mobile apps and connected devices.
Like a fingerprint, a person’s movements through the world are unique. We have created a way to use this location behavior to create a unique anonymous identity that provides a balance between privacy and security. We call this private location awareness.
Incognia is a privacy-first, innovator in location technology. We are headquartered in Palo Alto, with teams in the San Francisco Bay Area, New York, and Brazil, where our sister company, Inloco, was founded in 2014. Inloco now has 60M+ devices leveraging its location technology.
We enable the use of anonymized location data to increase account security, reduce fraud, and deliver private location context aware services. Incognia’s location technology uses network signals and on-device sensors to deliver highly precise location information without capturing any PII. By building an anonymous behavioral pattern, unique for each user, Incognia provides location context and creates a private digital identity for account security.
Companies with mobile apps and connected devices use Incognia’s anonymized location information to deliver private location context aware services, frictionless user ID verification, background authentication, risk assessment and fraud detection, all while protecting user privacy.
Began development of location technology with goals to be more precise than GPS, and protect user privacy.
Launched our first indoor location product for use in shopping malls.
Secured seed funding, and opened 1st office.
Won Microsoft and IEEE certification as the most precise location technology in the world.
Announced $7 million Series A, led by Naspers, to start developing mobile fraud product.
Landed our 1st mobile fraud customer, a digital bank looking to disrupt established big banks in Brazil.
Announced $20 million Series B led by Valor Capital, Unbox and Naspers, for launch of Incognia in US.
Incognia launches in US with location behavioral biometrics platform for identity verification and authentication.
CEO & Founder, Incognia, and co-founder, Inloco. Studied Computer Science at Universidade Federal de Pernambuco (UFPE), Stanford and Harvard executive programs.
Co-founder of Inloco. Studied Computer Science at Universidade Federal de Pernambuco (UFPE), Stanford executive program.
Former CMO and VP Marketing at Yubico, Shape Security, Accellion. MS Robotics, U.C. Berkeley, BS Engineering, University of Oxford.
Former SVP at Valimail and ThreatMetrix. Over 20 years of experience in the security, fraud, and authentication space, with successful exits and sustained revenue growth.
Former VP at Brazilian PE fund, CFO at energy company. BS Engineering, University of São Paulo.
Former Bain & Company. BS Engineering, Instituto Tecnológico de Aeronáutica, Brazil.
Former Expansion Lead & Portfolio Manager at Endeavor Global. BA International Relations, Connecticut College.
Co-founded Inloco. Studied Computer Science, Universidade Federal de Pernambuco (UFPE), Stanford executive program.
Former Business Analyst at Deloitte. BS Computer Science, Universidade Federal de Pernambuco (UFPE).
Prosus N.V., or Prosus, is the international internet assets division of Naspers. The global investment group is the largest consumer internet company in Europe, and among the largest technology investors in the world, operating across a variety of platforms and geographies.
Valor was founded in 2011 by Clifford M. Sobel, former U.S. Ambassador to Brazil, and Scott Sobel, a successful serial entrepreneur and executive, to further bridge two great countries within the technology and growth sectors.