About Us

Our mission

To create a ubiquitous private identity based on location behavior, that enables a personalized frictionless experience with mobile apps and connected devices.

Private location awareness

Like a fingerprint, a person’s movements through the world are unique. We have created a way to use this location behavior to create a unique anonymous identity that provides a balance between privacy and security. We call this private location awareness.

Our global story

Incognia is a privacy-first, innovator in location technology. We are headquartered in Palo Alto, with teams in the San Francisco Bay Area, New York, and Brazil, where our sister company, Inloco, was founded in 2014. Inloco now has 60M+ devices leveraging its location technology.

We enable the use of anonymized location data to increase account security, reduce fraud, and deliver private location context aware services. Incognia’s location technology uses network signals and on-device sensors to deliver highly precise location information without capturing any PII. By building an anonymous behavioral pattern, unique for each user, Incognia provides location context and creates a private digital identity for account security.

Companies with mobile apps and connected devices use Incognia’s anonymized location information to deliver private location context aware services, frictionless user ID verification, background authentication, risk assessment and fraud detection, all while protecting user privacy.

  • 2010

    Began development of location technology with goals to be more precise than GPS, and protect user privacy.


  • 2012

    Launched our first indoor location product for use in shopping malls.

  • 2013

    Secured seed funding, and opened 1st office.

  • 2014

    Won Microsoft and IEEE certification as the most precise location technology in the world.

  • 2017

    Announced $7 million Series A, led by Naspers, to start developing mobile fraud product.

  • 2017

    Landed our 1st mobile fraud customer, a digital bank looking to disrupt established big banks in Brazil.

  • 2019

    Announced $20 million Series B led by Valor Capital, Unbox and Naspers, for launch of Incognia in US.

  • 2020

    Incognia launches in US with location behavioral biometrics platform for identity verification and authentication.

The team

  • André Ferraz

    André Ferraz

    CEO, Founder

    CEO & Founder, Incognia, and co-founder, Inloco. Studied Computer Science at Universidade Federal de Pernambuco (UFPE), Stanford and Harvard executive programs.

  • Alan Gomes

    Alan Gomes


    Co-founder of Inloco. Studied Computer Science at Universidade Federal de Pernambuco (UFPE), Stanford executive program.

  • Paula Skokowski

    Paula Skokowski


    Former CMO and VP Marketing at Yubico, Shape Security, Accellion. MS Robotics, U.C. Berkeley, BS Engineering, University of Oxford.

  • John Lindner

    John Lindner


    Former SVP at Valimail and ThreatMetrix. Over 20 years of experience in the security, fraud, and authentication space, with successful exits and sustained revenue growth.

  • José Pacheco

    Jose Pacheco


    Former VP at Brazilian PE fund, CFO at energy company. BS Engineering, University of São Paulo.

  • Daniel Uno

    Daniel Uno


    Former Bain & Company. BS Engineering, Instituto Tecnológico de Aeronáutica, Brazil.

  • Morgan Grandi

    Morgan Grandi

    Director, Customer Success

    Former Expansion Lead & Portfolio Manager at Endeavor Global. BA International Relations, Connecticut College.

  • Denyson Messias

    Denyson Messias

    Head Latam

    Co-founded Inloco. Studied Computer Science, Universidade Federal de Pernambuco (UFPE), Stanford executive program.

  • Thaís Cavalcante

    Thaís Cavalcante

    Head of People

    Former Business Analyst at Deloitte. BS Computer Science, Universidade Federal de Pernambuco (UFPE).


Prosus | Naspers

Prosus N.V., or Prosus, is the international internet assets division of Naspers. The global investment group is the largest consumer internet company in Europe, and among the largest technology investors in the world, operating across a variety of platforms and geographies.

Valor Capital

Valor was founded in 2011 by Clifford M. Sobel, former U.S. Ambassador to Brazil, and Scott Sobel, a successful serial entrepreneur and executive, to further bridge two great countries within the technology and growth sectors.

Unbox Capital

Unbox Capital is an investment firm, based in São Paulo.