At Incognia, we view ensuring the privacy of location data as paramount. In fact, user privacy is where our founders started, over ten years ago, when they designed and developed the core location technology that is now in use by over 60M devices.
We put user privacy first
We follow the 7 fundamental principles of Privacy by Design as the foundation of our product design, implementing privacy protection from conception to final use of our products and solution.
We keep PII and location data separate
We believe the best way to keep personal information and location data separate, is not to collect any data that can directly link to identity. At Incognia we focus on encrypting and protecting the location data we collect, and intentionally do not collect additional PII.
We handle sensitive place visits with care
Incognia technology immediately classifies collected data as sensitive, strips it of identifiers and stores it as a visit to "sensitive place A”. Without information on the individual, context on the place or linkages to other location data, the information becomes anonymous, and the privacy of that user is protected.
We use proprietary location anonymization technology
We focus on hashing and encryption to protect the location data we collect, and intentionally do not collect additional PII. Other techniques we use include probabilistic set structure, differential privacy, and k-anonymity, bringing the data closer to full anonymization.
We are mindful of data retention
Just because data can be kept, doesn’t mean it should be. At Incognia we follow the best practice of only keeping data as long as it is actively used. If data isn't stored, it can't be stolen or contribute to downstream fraud caused by stolen credentials and PII.